What is the CEO CookOff?

The CEO CookOff will see senior business leaders swap their suits for aprons, and take up frontline positions in the kitchen, with some of the best chefs in the UK.

They'll summon all of their competitive spirit and cook a banquet for 100s of everyday heroes who work in UK schools and hospitals.

In the run up to the event, the CEOs (and their companies) will work towards individual fundraising targets, adding up to a whopping £2 million. This money will go to our partners UKHarvest, who save quality surplus food from going to landfill and redistribute it to people in need. It will also be donated to food education schemes across the UK, via the Jamie Oliver Food Foundation.

How do we raise the money?

Each CEO pays a registration fee of £1,500 then pledges to work towards a £10,000 fundraising target. To add a little competition to the process, we’ll have a fundraising leaderboard, so we can see who’s storming ahead.

Why is this important?

The CEO CookOff will be a lot of fun – but the cause at its heart is very serious. In the UK, 33% of children under the age of 18 are overweight or obese. Largely, this is simply because they're eating the wrong things.

We need to turn the tide on the obesity epidemic our country is facing and save our health care system, which is bursting at the seams. We need to equip our kids for healthy futures and make sure they know how to feed themselves properly – not make themselves sick.

Meanwhile, malnutrition sits hand in hand with obesity. We're battling the bulge while also watching many people in our communities starve. And it's not for lack of food. The UK wastes 11 million tonnes of perfectly edible food and drink each year. We need to make sure this food gets to people who need it, instead of clogging up landfills.

The CEO CookOff is attacking the three-way problem of obesity, malnutrition and food waste in one go. The money raised will go towards improving food education for 13 million children in the UK, will save edible food from being buried in landfill and help to redirect food to those who don’t have enough.

When and where is it happening?

5.30pm on 21 March 2017, Central London.

Who can participate?

CEOs, managing directors and senior business leaders can sign up here.

If a CEO or registered participant is unable to attend the event itself, companies are still able to sign up and help raise funds for the cause.

The origins of the CEO CookOff

The CEO CookOff was started by Ronni Kahn’s OzHarvest in Australia, back in 2012, and has raised over AU$5,800,000 since then. The UK arm of the charity, UKHarvest, is being launched at the end of 2016, with HRH the Duchess of Cornwall as its patron.

The Jamie Oliver Food Foundation and the newly-formed UKHarvest have joined forces to bring the CEO CookOff to Britain for the first time.

Do I need to know how to cook to participate?

No! The cooking part of the event is all about teamwork, and every CEO will be under the expert guidance of a celebrity chef, as part of a small team. There will be masses of support on the night, and everything is carefully planned to make it as easy and enjoyable as possible, for everyone involved.

Do I need to fundraise?

Absolutely! The aim of the CEO CookOff is to raise £2 million and we ask each CEO to set a great, big, enormous goal of smashing the £10,000 personal target.

The CEOs at the top of the fundraising leaderboard will earn some extra-special perks on the evening:

  • Global Radio’s portfolio of stations will provide £25,000 of media to the top fundraiser and their company
  • top 10 fundraisers can pick which chef they cook with
  • top 20 fundraisers will be invited to an executive lunch at Google HQ, to collaborate with us for Food Revolution 2017.
Plus, there will be a very special secret auction on the night, so don’t forget to bring your credit card.

Where will the money go?

The challenge? To raise £2 million. 

£150 JOFF could train a teacher in essential cooking and skills to keep their kids healthy 
£250 UKHarvest could provide 250 meals to people in need
£1,000 JOFF could pay for a new healthy cooking lesson for 1,500 schools 
£1,000 UKHarvest could provide 3 meals a day to a family of 4 in need, for up to 3 months
£2,500 JOFF could pay for 100 schools access to our Kitchen Garden Project content
£5,000 UKHarvest could provide a whole year's worth of nourishing meals to a family in need

How do CEOs or Senior Business Leaders get involved? 

Click the ‘SIGN UP’ button on the homepage (or just click here). You’ll then be asked to create a profile page to begin your fundraising. To complete a profile page you’ll need:

  • a personal mini-bio and description of your organisation
  • a profile picture or company logo.
You will also be prompted to pay a registration fee of £1,500 to attend the event.

What will I be doing on the night?

Getting hands-on with food and doing some cooking! CEOs will partner with a well known chef / restaurateur and two other sous-chefs. Together, they will assemble a starter and create a main course dish (devised by each chef). The desserts are being provided by a backstage catering company, so all cooks can relax and enjoy and break bread with our guests. 

UKHarvest

Newly-formed charity UKHarvest works with UK businesses and supermarkets to save quality surplus food from going to landfill, by rescuing and redirecting it to homeless and vulnerable people.

UKHarvest is modelled on the Australian food rescue charity OzHarvest that was founded in 2004 by the Australian social entrepreneur Ronni Kahn. The organisation’s mission in the UK is to ‘nourish our nation’: eliminating hunger and food waste through the redistribution of good food, educating and engaging with communities and inspiring innovation. Find out more on their website.

The Jamie Oliver Food Foundation

Access to good, fresh, real food and the basic skills to cook it has the power to transform lives, and that is what the Jamie Oliver Food Foundation is all about.

Working in the UK, US and through the Good Foundation in Australia, the Jamie Oliver Food Foundation is leading a full-scale and ongoing Food Revolution to improve the health and happiness of future generations, through the food they eat. From food education programmes delivered at a local level, to national and international campaigns that influence policy on key issues, it aims to revolutionise the way people feed themselves, and their families. Find out more on their website.

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